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710 Day 2020

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4/20. The date and numbers have become synonymous with cannabis use – so much so, that Time Magazine even wrote a story dehazing the history of the date. But what do you know about OIL Day? 7/10 is the date of the lesser-known cannabis holiday that is held in the highest regard at MÜV.

7/10 Day came to fruition in the early 2010s, according to Leafly. Concentrate connoisseurs wanted a day to celebrate the use of high-THC concentrates, as flower users have repurposed the number 420. 710 was the obvious moniker, as:

710 = OIL = 710

Concentrates are definitely worth celebrating, particularly for potent relief. While vape systems dose 3-5 mg per 5-second inhalation, concentrates dose a whopping 25 mg per grain of rice-sized dose. That is 5x’s the potency of vape systems! These potent cannabis products offer immediate onset of effects when vaporized, and may ideal for a variety of conditions, not limited to relief from pain, insomnia, and mood disorders.

After almost a decade of 710 celebrations, the cannabis community is beginning to realize there is so much more to this holiday than high-THC dabs (the vaporization of cannabis concentrates for inhalation). MÜV wants to shatter the association of 710 with solely concentrates because, when you stop and think about it, oil is the building block of all cannabis infused products.

The MÜV Method – Ethanol Extraction

With the exception of MÜV Flower, Pre-Rolls and Live Rosin, all MÜV Products start as an oil (or extract). The Research and Development team identified early on that ethanol would be the solvent utilized for the robust MÜV Products line. This is due to a few key reasons.

First, ethanol is Generally Regarded As Safe (GRAS) by the USDA; you can find it as an additive in many foods, from the cream filling in your donut to the glass of wine you may enjoy after work. In addition, ethanol is a safe chemical for the MÜV Extraction Team to work with. Compare that with commonly used butane (BHO), which is easily combustible, and the decision to use ethanol becomes an easy one.

Second, the solvent is selective, particularly when utilized cold. Solvents such as BHO and CO2, both commonly used in the world of cannabis concentrates, are not. Because of this, additional purification steps are required for BHO and CO2 – namely, the removal of unwanted fats, lipids and other plant material. Cold ethanol extraction, on the other hand, extracts the beneficial cannabinoids and terpenes from the cannabis plant, while leaving behind unwanted plant material. In shortest of terms, the use of cold ethanol eliminates the need to add a step in removing the unwanted materials, hastening the production time of MÜV Products.

Finally, terpenes, terpenes, terpenes. Terpenes are the essential oils naturally occurring in plants, including cannabis. They drive strain-specific results, and are extremely volatile; they occur in such small quantities within the cannabis plant, they are easily lost with extraction methods such as BHO and CO2. This isn’t due to the solvent itself, per se, but due to the extra purification steps required with these solvents. As the extract is purified to remove the unwanted plant material, the volatile terpenes are lost. Cold ethanol, however, preserves the terpene profile without any purification needed, due to its selectivity.

MÜV Cannabis Concentrates

From Extraction, to...

If we follow crude extracts at the MÜV by AltMed Grow and Cultivation Facility, a portion is used for concentrates and a portion is used for topicals, vapes and oral products. As it’s the eve of 710, it is only fitting to focus on MÜV cannabis concentrates.

Concentrates are a strain-specific, potent macrodose of THC and/or CBD, depending on the strain. With macrodose products in particular, it is always key to start with low doses and go slow to gauge what is most effective for your personal symptom management. Patients should also note concentrates vary in color and consistency due to the strain extracted and the terpenes present within that strain.

MÜV Shatter was the first cannabis concentrate offered to Florida patients at MÜV Dispensaries. After cannabinoids are extracted from the cannabis plant, the crude extract is poured onto slabs and placed in a vacuum oven. This step removes residual ethanol from the extraction process, and stabilizes the extract into its final form: a clear, glass-like consistency that shatters like the top of crème brûlée when cracked with a spoon.

Think of MÜV Blue as the sibling of Shatter. Shatter is melted down to a viscous state, then agitated and whipped, bringing air into it. The agitated extract is then poured onto slabs and placed in the vacuum oven, where it will rise similar to baking a soufflé. The final texture is dry and crumbly, and reminiscent to that of a honeycomb.

MÜV Distillate Syringe is the Swiss army knife of cannabis concentrates. Crude extract is distilled to further isolate cannabinoids and terpenes (distillation). The resulting clear, relatively tasteless, yet very viscous and potent Distillate can be used orally, for effects and delayed onset times similar to an edible, or consumed via inhalation for more immediate effects.

MÜV Live Ice Water Extract Rosin is an outlier in the world of concentrates, in that the extraction of cannabinoids is more of an expression. Trichomes, or the mushroom-shaped hairs that give cannabis it’s frosty appearance, are collected from whole flower in an ice water bath. The trichomes are then dried and pressed using only heat and pressure, resulting in the expression of a cannabis oil with full aroma, flavor, and terpene profile of the cannabis strain extracted.

A second outlier is MÜV RSO. Instead of cold ethanol, less selective room temperature ethanol is used for extraction. This captures fats, lipids, chlorophyll, flavonoids and so much more – pieces of the plant that you do not want to inhale, but when consumed orally, produces sedating effects, and has shown to potentially hold anti-cancerous benefits, too.

Cannabis concentrates are consumed best with a concentrate device (exception: MÜV RSO, which is not to be inhaled). Concentrate devices are designed to heat concentrates to the necessary temperatures to fully activate the beneficial cannabinoids, with temperatures ranging 600-800°F. To make it easier for patients, concentrate devices commonly display these temperatures in color-coded levels: Blue (low heat), Green (medium heat) and Red (high heat). Lower temperatures tend to have a more robust flavor profile, while higher temperatures have larger vapor clouds, making the dosing of concentrates one based on patient preference. Starting with low doses and dosing slow is key with cannabis concentrates, particularly for those new to this consumption method, due to the higher doses of cannabinoids.

For the extract that does not make its way to the concentrate lineup, distillation is the next step. The distillation process, as noted with MÜV Distillate Syringe, further isolates cannabinoids such as THC and CBD. From there, this CBD or THC distillate can be used to create the Distillate Syringe, the array of vapes carried at MÜV, or even still, infused into cannabis topicals, transdermal patches and gels, oral products like oral spray and tinctures, and metered-dose inhalers.

In sum – while 7/10 Day is a great day to celebrate and acknowledge the potential of profound and immediate relief with cannabis concentrates, don’t forget that cannabis oil is much more than a macrodose – it’s the building block of relief for all cannabis infused products.

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Danyal Swan

Danyal Swan

Content Manager for MÜV Florida and Contributor for Zen Leaf Dispensaries. A cannabis connoisseur with a passion for explaining the miraculous possibility of the plant, Swan began her journey with cannabis as a recreational user and quickly realized its positive impact on her depression and severe anxiety. She joined the cannabis industry as Receptionist and MedTender and witnessed first-hand the immense potential of the plant for a wide variety of ailments, deepening her passion for alternative medicine. Swan is dedicated to self-education on the plant and sharing its potential with all. She holds a Journalism degree from the University of Iowa.

Danyal Swan

Danyal Swan

Content Manager for MÜV Florida and Contributor for Zen Leaf Dispensaries. A cannabis connoisseur with a passion for explaining the miraculous possibility of the plant, Swan began her journey with cannabis as a recreational user and quickly realized its positive impact on her depression and severe anxiety. She joined the cannabis industry as Receptionist and MedTender and witnessed first-hand the immense potential of the plant for a wide variety of ailments, deepening her passion for alternative medicine. Swan is dedicated to self-education on the plant and sharing its potential with all. She holds a Journalism degree from the University of Iowa.

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